Jared Melamed combines the delights of the senses with an impeccable balance of flavour. Offering a selection of exquisite, playful and modern pastries that are both light and luxurious.
Jared Melamed, the award-winning pastry chef behind La Tarte, is transforming South Africa’s patisserie landscape.
A self-taught chef with nearly two decades of culinary exploration spanning over 50 countries, Jared's journey is anything but conventional.
Jared and his team meticulously craft exquisite pastries like the Paris-Brest and Tarte aux Fruits Rouges, celebrated for their visual beauty and intricate Flavours. Each recipe undergoes weeks of refinement to ensure perfection before it joins the La Tarte collection.
Inspired by his global experiences, Jared aims to bring the sophistication of French patisseries to South African palates, blending tradition with innovation.
By continually raising the bar, we aim to elevate the country’s culinary standards to rival those of France. Our creations are crafted with only the finest ingredients, we don’t skimp, neither should you.
By opening multiple upscale stores across the nation, we aspire to make exquisite pastries accessible to all—not just in prestigious establishments but as a part of everyday indulgence.
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